{"id":60734,"date":"2026-01-25T16:04:40","date_gmt":"2026-01-25T15:04:40","guid":{"rendered":"https:\/\/film-mag.net\/wp\/?p=60734"},"modified":"2026-01-25T16:04:40","modified_gmt":"2026-01-25T15:04:40","slug":"profit-pod-pritiskom-best-stay-2026-otvara-pitanja-na-koja-industrija-treba-odgovore","status":"publish","type":"post","link":"http:\/\/film-mag.net\/wp\/?p=60734","title":{"rendered":"Profit pod pritiskom: BEST STAY 2026 otvara pitanja na koja industrija treba odgovore"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>U trenutku kada hotelijerstvo istovremeno osje\u0107a pritisak na mar\u017ee, suo\u010dava se s promjenama u pona\u0161anju gostiju i mora donositi odluke br\u017ee nego ikad, BEST STAY 2026 nastavlja graditi svoju ulogu doga\u0111anja koje ide dalje od klasi\u010dnih konferencija. Ovdje se ne dolazi samo slu\u0161ati, dolazi se raditi, razgovarati otvoreno i tra\u017eiti rje\u0161enja koja se mogu primijeniti odmah.<\/strong><\/p>\n<p style=\"text-align: justify;\">Konferencija \u0107e se odr\u017eati 12. i 13. velja\u010de 2026. u hotelu Sheraton Zagreb te \u0107e okupiti 300 hotelijera i turisti\u010dkih profesionalaca iz Europe. Sve je vi\u0161e onih koji dolaze u timovima &#8211; marketing, prodaja i revenue management zajedno jer se upravo na toj razini danas donose odluke koje izravno utje\u010du na profitabilnost i dugoro\u010dnu odr\u017eivost.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"border: none; width: 100%;\" src=\" https:\/\/emplstorageaccount.blob.core.windows.net\/events-header-images\/BESTSTAY26_header_1748254783413.png \" \/><\/p>\n<p style=\"text-align: justify;\">Fotografiju ustupio <strong><a href=\" https:\/\/web.empl.io\/BESTSTAY26?locale=hr \" target=\"_blank\" rel=\"noopener noreferrer\"> BEST STAY 2026<\/a><\/strong><\/p>\n<p style=\"text-align: justify;\">Program se odvija paralelno na dva stagea. Strategy &amp; Profit Stage namijenjen je vlasnicima i iskusnim liderima koji se bave profitom, otporno\u0161\u0107u i razvojem hotelskih proizvoda, dok je Future Talents Stage posve\u0107en novim generacijama stru\u010dnjaka i temama koje ve\u0107 sada oblikuju budu\u0107nost industrije.<\/p>\n<p style=\"text-align: justify;\">Sredi\u0161nji dio programa \u010dine Bubbly Discussions &#8211; osam vo\u0111enih rasprava u manjim grupama koje otvaraju teme s kojima se hotelijeri svakodnevno susre\u0107u u praksi: od upravljanja cijenama i autenti\u010dnog brendiranja destinacija, preko primjene umjetne inteligencije u operacijama, do F&amp;B-a kao profitnog centra i budu\u0107ih trendova putovanja. Rije\u010d je o formatu koji stvara siguran i profesionalan prostor za razmjenu iskustava, pitanja i stavova koje je na klasi\u010dnim panelima \u010desto te\u0161ko izgovoriti.<\/p>\n<p style=\"text-align: justify;\">Jedna od klju\u010dnih tema BEST STAY-a 2026 je suradnja marketinga, prodaje i revenue managementa. Ne kao teorijski ideal, ve\u0107 kao nu\u017enost u industriji u kojoj su o\u010dekivanja sve ve\u0107a, resursi ograni\u010deni, a pritisak konstantan. Otvara se i pitanje granica ljudskih kapaciteta te potrebe za prilagodbom procesa i redefiniranjem hotelskih proizvoda.<\/p>\n<p style=\"text-align: justify;\">Me\u0111u glavnim keynote predavanjima je Tomas B\u00e4cklund, Chief Marketing Officer iz Elite Hotels of Sweden, koji donosi iskustvo upravljanja profitabilno\u0161\u0107u i brendiranjem kroz vi\u0161egodi\u0161nje krizno razdoblje, kao uvod u dublje, radne formate koji slijede kroz program<\/p>\n<p style=\"text-align: justify;\">Drugi dan konferencije zapo\u010dinje predavanjem Igora \u0160ehi\u0107a, Business Preformance Coacha, koji kroz primjere iz elitnog sporta govori o liderstvu, fokusu i mentalnoj otpornosti u okru\u017eenju visokog pritiska. Program se nastavlja temom longevityja kao hotelskog proizvoda, s naglaskom na zdravlje, dugotrajniji boravak gostiju i nove modele ponude. Drugi dan zavr\u0161ava Studentskim izazovom, u kojem pet finalista predstavlja pilot-projekte implementacije autonomnih vozila u hotelima, gradovima i destinacijama.<\/p>\n<p style=\"text-align: justify;\">Va\u017ean dio BEST STAY programa \u010dine i radionice i masterclassovi, osmi\u0161ljeni kao hands-on formati, od hotelskog fran\u0161izinga u AI okru\u017eenju, neverbalnog liderstva i upravljanja bud\u017eetima, do prodajnih strategija i modernog restoranskog poslovanja. Fokus je na radu, razmjeni iskustava i alatima koji imaju stvarnu primjenu.<\/p>\n<p style=\"text-align: justify;\">BEST STAY ostaje prepoznatljiv i po strukturiranom networkingu, s uravnote\u017eenim omjerom hotelijera i partnera te formatima koji poti\u010du kvalitetne, dugoro\u010dne poslovne odnose.<\/p>\n<p style=\"text-align: justify;\">\u201eBest Stay nije mjesto na koje se dolazi po inspiraciju, ve\u0107 po jasno\u0107u i smjer\u201c, isti\u010de direktorica Martina Luci\u0107 \u010canak. \u201eCilj nam je da sudionici odu s konkretnim zaklju\u010dcima koje mogu primijeniti odmah.\u201c<\/p>\n<p style=\"text-align: justify;\">U industriji koja zahtijeva stalnu prilagodbu i suradnju, BEST STAY 2026 potvr\u0111uje svoju ulogu radnog susreta za hotelijere koji \u017eele donositi informirane, promi\u0161ljene i odr\u017eive poslovne odluke.<\/p>\n<p style=\"text-align: justify;\">Program konferencije prona\u0111ite <strong><a href=\" https:\/\/web.empl.io\/BESTSTAY26?locale=hr \" target=\"_blank\" rel=\"noopener noreferrer\"> ovdje<\/a><\/strong>.<\/p>\n<p style=\"text-align: justify;\">[izvor informacije <strong><a href=\" https:\/\/www.beststayevent.com\/ \" target=\"_blank\" rel=\"noopener noreferrer\"> BEST STAY<\/a><\/strong>]<\/p>\n<p style=\"text-align: justify;\"><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FFILMmagnet%2Fposts%2Fpfbid01ThRTsX18rcQkGWcvxbzm4Dmhf1dHasZwvqQFidW8eDaCrbcNWL5X3Urfff7uuQ7l&amp;show_text=true&amp;width=500\" width=\"500\" height=\"411\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div id=\"fb_share_1\" style=\"float: right; margin-left: 10px;\"><a name=\"fb_share\" type=\"box_count\" share_url=\"http:\/\/film-mag.net\/wp\/?p=60734\" href=\"http:\/\/www.facebook.com\/sharer.php\">Share<\/a><\/div><div><script src=\"http:\/\/static.ak.fbcdn.net\/connect.php\/js\/FB.Share\" type=\"text\/javascript\"><\/script><\/div><div style=\"clear:both\"><\/div>","protected":false},"excerpt":{"rendered":"<p>U trenutku kada hotelijerstvo istovremeno osje\u0107a pritisak na mar\u017ee, suo\u010dava se s promjenama u pona\u0161anju gostiju i mora donositi odluke br\u017ee nego ikad, BEST STAY 2026 nastavlja graditi svoju ulogu doga\u0111anja koje ide dalje od klasi\u010dnih konferencija. Ovdje se ne dolazi samo slu\u0161ati, dolazi se raditi, razgovarati otvoreno i tra\u017eiti rje\u0161enja koja se mogu primijeniti [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[116,17050,81],"tags":[],"class_list":["post-60734","post","type-post","status-publish","format-standard","hentry","category-drustveni-dogadjaji","category-press","category-stvarnost"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Profit pod pritiskom: BEST STAY 2026 otvara pitanja na koja industrija treba odgovore - FILM-mag.net<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/film-mag.net\/wp\/?p=60734\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Profit pod pritiskom: BEST STAY 2026 otvara pitanja na koja industrija treba odgovore - FILM-mag.net\" \/>\n<meta property=\"og:description\" content=\"U trenutku kada hotelijerstvo istovremeno osje\u0107a pritisak na mar\u017ee, suo\u010dava se s promjenama u pona\u0161anju gostiju i mora donositi odluke br\u017ee nego ikad, BEST STAY 2026 nastavlja graditi svoju ulogu doga\u0111anja koje ide dalje od klasi\u010dnih konferencija. Ovdje se ne dolazi samo slu\u0161ati, dolazi se raditi, razgovarati otvoreno i tra\u017eiti rje\u0161enja koja se mogu primijeniti [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/film-mag.net\/wp\/?p=60734\" \/>\n<meta property=\"og:site_name\" content=\"FILM-mag.net\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-25T15:04:40+00:00\" \/>\n<meta name=\"author\" content=\"PRESS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PRESS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/film-mag.net\\\/wp\\\/?p=60734#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/film-mag.net\\\/wp\\\/?p=60734\"},\"author\":{\"name\":\"PRESS\",\"@id\":\"http:\\\/\\\/film-mag.net\\\/wp\\\/#\\\/schema\\\/person\\\/a8dd3a5b76a5bbde974e03510a205c2f\"},\"headline\":\"Profit pod pritiskom: BEST STAY 2026 otvara pitanja na koja industrija treba odgovore\",\"datePublished\":\"2026-01-25T15:04:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/film-mag.net\\\/wp\\\/?p=60734\"},\"wordCount\":577,\"articleSection\":[\"Dru\u0161tveni doga\u0111aji\",\"PRESS\",\"Stvarnost\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/film-mag.net\\\/wp\\\/?p=60734\",\"url\":\"http:\\\/\\\/film-mag.net\\\/wp\\\/?p=60734\",\"name\":\"Profit pod pritiskom: BEST STAY 2026 otvara pitanja na koja industrija treba odgovore - FILM-mag.net\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/film-mag.net\\\/wp\\\/#website\"},\"datePublished\":\"2026-01-25T15:04:40+00:00\",\"author\":{\"@id\":\"http:\\\/\\\/film-mag.net\\\/wp\\\/#\\\/schema\\\/person\\\/a8dd3a5b76a5bbde974e03510a205c2f\"},\"breadcrumb\":{\"@id\":\"http:\\\/\\\/film-mag.net\\\/wp\\\/?p=60734#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/film-mag.net\\\/wp\\\/?p=60734\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/film-mag.net\\\/wp\\\/?p=60734#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\\\/\\\/film-mag.net\\\/wp\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Profit pod pritiskom: BEST STAY 2026 otvara pitanja na koja industrija treba odgovore\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/film-mag.net\\\/wp\\\/#website\",\"url\":\"http:\\\/\\\/film-mag.net\\\/wp\\\/\",\"name\":\"FILM-mag.net\",\"description\":\"Prvi hrvatski portal o filmu i filmu bliskim podru\u010djima kulture\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/film-mag.net\\\/wp\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/film-mag.net\\\/wp\\\/#\\\/schema\\\/person\\\/a8dd3a5b76a5bbde974e03510a205c2f\",\"name\":\"PRESS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/17a1b89767e04e218db988da70146e8b91d92fd340369fe2d6accc41a885cc02?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/17a1b89767e04e218db988da70146e8b91d92fd340369fe2d6accc41a885cc02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/17a1b89767e04e218db988da70146e8b91d92fd340369fe2d6accc41a885cc02?s=96&d=mm&r=g\",\"caption\":\"PRESS\"},\"url\":\"http:\\\/\\\/film-mag.net\\\/wp\\\/?author=8\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Profit pod pritiskom: BEST STAY 2026 otvara pitanja na koja industrija treba odgovore - FILM-mag.net","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/film-mag.net\/wp\/?p=60734","og_locale":"en_US","og_type":"article","og_title":"Profit pod pritiskom: BEST STAY 2026 otvara pitanja na koja industrija treba odgovore - FILM-mag.net","og_description":"U trenutku kada hotelijerstvo istovremeno osje\u0107a pritisak na mar\u017ee, suo\u010dava se s promjenama u pona\u0161anju gostiju i mora donositi odluke br\u017ee nego ikad, BEST STAY 2026 nastavlja graditi svoju ulogu doga\u0111anja koje ide dalje od klasi\u010dnih konferencija. Ovdje se ne dolazi samo slu\u0161ati, dolazi se raditi, razgovarati otvoreno i tra\u017eiti rje\u0161enja koja se mogu primijeniti [&hellip;]","og_url":"http:\/\/film-mag.net\/wp\/?p=60734","og_site_name":"FILM-mag.net","article_published_time":"2026-01-25T15:04:40+00:00","author":"PRESS","twitter_card":"summary_large_image","twitter_misc":{"Written by":"PRESS","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/film-mag.net\/wp\/?p=60734#article","isPartOf":{"@id":"http:\/\/film-mag.net\/wp\/?p=60734"},"author":{"name":"PRESS","@id":"http:\/\/film-mag.net\/wp\/#\/schema\/person\/a8dd3a5b76a5bbde974e03510a205c2f"},"headline":"Profit pod pritiskom: BEST STAY 2026 otvara pitanja na koja industrija treba odgovore","datePublished":"2026-01-25T15:04:40+00:00","mainEntityOfPage":{"@id":"http:\/\/film-mag.net\/wp\/?p=60734"},"wordCount":577,"articleSection":["Dru\u0161tveni doga\u0111aji","PRESS","Stvarnost"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"http:\/\/film-mag.net\/wp\/?p=60734","url":"http:\/\/film-mag.net\/wp\/?p=60734","name":"Profit pod pritiskom: BEST STAY 2026 otvara pitanja na koja industrija treba odgovore - FILM-mag.net","isPartOf":{"@id":"http:\/\/film-mag.net\/wp\/#website"},"datePublished":"2026-01-25T15:04:40+00:00","author":{"@id":"http:\/\/film-mag.net\/wp\/#\/schema\/person\/a8dd3a5b76a5bbde974e03510a205c2f"},"breadcrumb":{"@id":"http:\/\/film-mag.net\/wp\/?p=60734#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/film-mag.net\/wp\/?p=60734"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/film-mag.net\/wp\/?p=60734#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/film-mag.net\/wp\/"},{"@type":"ListItem","position":2,"name":"Profit pod pritiskom: BEST STAY 2026 otvara pitanja na koja industrija treba odgovore"}]},{"@type":"WebSite","@id":"http:\/\/film-mag.net\/wp\/#website","url":"http:\/\/film-mag.net\/wp\/","name":"FILM-mag.net","description":"Prvi hrvatski portal o filmu i filmu bliskim podru\u010djima kulture","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/film-mag.net\/wp\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"http:\/\/film-mag.net\/wp\/#\/schema\/person\/a8dd3a5b76a5bbde974e03510a205c2f","name":"PRESS","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/17a1b89767e04e218db988da70146e8b91d92fd340369fe2d6accc41a885cc02?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/17a1b89767e04e218db988da70146e8b91d92fd340369fe2d6accc41a885cc02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/17a1b89767e04e218db988da70146e8b91d92fd340369fe2d6accc41a885cc02?s=96&d=mm&r=g","caption":"PRESS"},"url":"http:\/\/film-mag.net\/wp\/?author=8"}]}},"_links":{"self":[{"href":"http:\/\/film-mag.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/60734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/film-mag.net\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/film-mag.net\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/film-mag.net\/wp\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"http:\/\/film-mag.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=60734"}],"version-history":[{"count":1,"href":"http:\/\/film-mag.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/60734\/revisions"}],"predecessor-version":[{"id":60735,"href":"http:\/\/film-mag.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/60734\/revisions\/60735"}],"wp:attachment":[{"href":"http:\/\/film-mag.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=60734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/film-mag.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=60734"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/film-mag.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=60734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}