{"id":60427,"date":"2025-12-14T12:19:14","date_gmt":"2025-12-14T11:19:14","guid":{"rendered":"https:\/\/film-mag.net\/wp\/?p=60427"},"modified":"2025-12-14T12:19:14","modified_gmt":"2025-12-14T11:19:14","slug":"irmo-aktualno-publike-i-domaci-film-nekoliko-crtica-s-malih-europskih-filmskih-trzista","status":"publish","type":"post","link":"http:\/\/film-mag.net\/wp\/?p=60427","title":{"rendered":"IRMO aktualno &#8216;Publike i doma\u0107i film \u2013 nekoliko crtica s malih europskih filmskih tr\u017ei\u0161ta&#8217;"},"content":{"rendered":"<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"border: none; width: 100%;\" src=\" https:\/\/irmo.hr\/wp-content\/uploads\/2021\/03\/logo-irmo-aktualno-761x675.png \" \/><\/p>\n<p>Fotografiju ustupio <strong><a href=\" https:\/\/irmo.hr\/novosti\/irmo-aktualno-publike-i-domaci-film-nekoliko-crtica-s-malih-europskih-filmskih-trzista\/ \" target=\"_blank\" rel=\"noopener noreferrer\"> IRMO<\/a><\/strong><\/p>\n<p style=\"text-align: justify;\">U novom broju IRMO Aktualno dr. sc. Jaka Primorac analizira aktivnu ulogu publika i gledanost doma\u0107eg filma sa malih europskih tr\u017ei\u0161ta, stavljaju\u0107i posebni fokus na Hrvatsku. Uz analizu produkcijskog volumena u kontekstu financiranja doma\u0107eg filma te kino infrastrukture, dan je pregled \u017eanrovskog profila lokalne proizvodnje. Autorica ujedno problematizira pitanja anga\u017emana publike s doma\u0107im sadr\u017eajem na online platformama, a posebice s doma\u0107im komedijama. U radu se pokazuje kako publike nikad nisu pasivne, kako u slu\u010daju posje\u0107ivanja kina, pa tako i u slu\u010daju upotrebe <em>streaming<\/em> platformi. Gledateljice i gledatelji aktivni su stvaratelji sadr\u017eaja, \u010diji je izbor slo\u017een proces u kojem algoritamske preporuke imaju svoju ulogu, ali tu ulogu ima i kuriranje kroz platforme tre\u0107ih strana, osobne preporuke te dru\u0161tveni moment. Autorica pokazuje kako doma\u0107i sadr\u017eaj ote\u017eano pronalazi svoj put uslijed malog proizvodnog volumena, skromnih marketin\u0161kih bud\u017eeta, strukturnih ograni\u010denja globalne filmske industrije, dominacije ameri\u010dkih online platformi i platformi tre\u0107ih strana te algoritamskog formata. Rad je nastao na osnovu podataka projekta CresCine (<em>Pove\u0107anje me\u0111unarodne konkurentnosti filmske industrije na malim europskim tr\u017ei\u0161tima<\/em>) koji je financiran od strane Europske unije putem programa Obzor Europa (broj ugovora: 101094988).<\/p>\n<p><strong><a href=\" https:\/\/irmo.hr\/wp-content\/uploads\/2025\/12\/IRMO-aktualno-59.pdf \" target=\"_blank\" rel=\"noopener noreferrer\"> IRMO aktualno 59<\/a><\/strong><\/p>\n<p>[izvor informacije <strong><a href=\"https:\/\/irmo.hr\/\" target=\"_blank\" rel=\"noopener noreferrer\"> IRMO<\/a><\/strong>]<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FFILMmagnet%2Fposts%2Fpfbid02vA2Zfp67igLa8USs9FmBCqaDav82wU1ZLvkyzFjbDeFVvfkLvD6mvnYk5VaJHPyzl&amp;show_text=true&amp;width=500\" width=\"500\" height=\"553\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div id=\"fb_share_1\" style=\"float: right; margin-left: 10px;\"><a name=\"fb_share\" type=\"box_count\" share_url=\"http:\/\/film-mag.net\/wp\/?p=60427\" href=\"http:\/\/www.facebook.com\/sharer.php\">Share<\/a><\/div><div><script src=\"http:\/\/static.ak.fbcdn.net\/connect.php\/js\/FB.Share\" type=\"text\/javascript\"><\/script><\/div><div style=\"clear:both\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Fotografiju ustupio IRMO U novom broju IRMO Aktualno dr. sc. Jaka Primorac analizira aktivnu ulogu publika i gledanost doma\u0107eg filma sa malih europskih tr\u017ei\u0161ta, stavljaju\u0107i posebni fokus na Hrvatsku. Uz analizu produkcijskog volumena u kontekstu financiranja doma\u0107eg filma te kino infrastrukture, dan je pregled \u017eanrovskog profila lokalne proizvodnje. Autorica ujedno problematizira pitanja anga\u017emana publike s [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[116,9,21,17050,81],"tags":[],"class_list":["post-60427","post","type-post","status-publish","format-standard","hentry","category-drustveni-dogadjaji","category-film","category-filmske-novosti","category-press","category-stvarnost"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IRMO aktualno &#039;Publike i doma\u0107i film \u2013 nekoliko crtica s malih europskih filmskih tr\u017ei\u0161ta&#039; - FILM-mag.net<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/film-mag.net\/wp\/?p=60427\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IRMO aktualno &#039;Publike i doma\u0107i film \u2013 nekoliko crtica s malih europskih filmskih tr\u017ei\u0161ta&#039; - FILM-mag.net\" \/>\n<meta property=\"og:description\" content=\"Fotografiju ustupio IRMO U novom broju IRMO Aktualno dr. sc. Jaka Primorac analizira aktivnu ulogu publika i gledanost doma\u0107eg filma sa malih europskih tr\u017ei\u0161ta, stavljaju\u0107i posebni fokus na Hrvatsku. Uz analizu produkcijskog volumena u kontekstu financiranja doma\u0107eg filma te kino infrastrukture, dan je pregled \u017eanrovskog profila lokalne proizvodnje. Autorica ujedno problematizira pitanja anga\u017emana publike s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/film-mag.net\/wp\/?p=60427\" \/>\n<meta property=\"og:site_name\" content=\"FILM-mag.net\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-14T11:19:14+00:00\" \/>\n<meta name=\"author\" content=\"PRESS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PRESS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/film-mag.net\/wp\/?p=60427\",\"url\":\"https:\/\/film-mag.net\/wp\/?p=60427\",\"name\":\"IRMO aktualno 'Publike i doma\u0107i film \u2013 nekoliko crtica s malih europskih filmskih tr\u017ei\u0161ta' - FILM-mag.net\",\"isPartOf\":{\"@id\":\"http:\/\/film-mag.net\/wp\/#website\"},\"datePublished\":\"2025-12-14T11:19:14+00:00\",\"author\":{\"@id\":\"http:\/\/film-mag.net\/wp\/#\/schema\/person\/a8dd3a5b76a5bbde974e03510a205c2f\"},\"breadcrumb\":{\"@id\":\"https:\/\/film-mag.net\/wp\/?p=60427#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/film-mag.net\/wp\/?p=60427\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/film-mag.net\/wp\/?p=60427#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/film-mag.net\/wp\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IRMO aktualno &#8216;Publike i doma\u0107i film \u2013 nekoliko crtica s malih europskih filmskih tr\u017ei\u0161ta&#8217;\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/film-mag.net\/wp\/#website\",\"url\":\"http:\/\/film-mag.net\/wp\/\",\"name\":\"FILM-mag.net\",\"description\":\"Prvi hrvatski portal o filmu i filmu bliskim podru\u010djima kulture\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/film-mag.net\/wp\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/film-mag.net\/wp\/#\/schema\/person\/a8dd3a5b76a5bbde974e03510a205c2f\",\"name\":\"PRESS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/film-mag.net\/wp\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bf4ab1626f485b36c4f3650b1d351839?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bf4ab1626f485b36c4f3650b1d351839?s=96&d=mm&r=g\",\"caption\":\"PRESS\"},\"url\":\"http:\/\/film-mag.net\/wp\/?author=8\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IRMO aktualno 'Publike i doma\u0107i film \u2013 nekoliko crtica s malih europskih filmskih tr\u017ei\u0161ta' - FILM-mag.net","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/film-mag.net\/wp\/?p=60427","og_locale":"en_US","og_type":"article","og_title":"IRMO aktualno 'Publike i doma\u0107i film \u2013 nekoliko crtica s malih europskih filmskih tr\u017ei\u0161ta' - FILM-mag.net","og_description":"Fotografiju ustupio IRMO U novom broju IRMO Aktualno dr. sc. 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