{"id":59115,"date":"2025-07-13T11:58:30","date_gmt":"2025-07-13T09:58:30","guid":{"rendered":"https:\/\/film-mag.net\/wp\/?p=59115"},"modified":"2025-07-13T11:58:30","modified_gmt":"2025-07-13T09:58:30","slug":"dokumentarni-film-a-final-copy-of-ilon-specht-dobitnik-grand-prix-nagrade-na-cannes-lionsu-na-pula-film-festivalu","status":"publish","type":"post","link":"http:\/\/film-mag.net\/wp\/?p=59115","title":{"rendered":"Dokumentarni film &#8216;A Final Copy of Ilon Specht&#8217;, dobitnik Grand Prix nagrade na Cannes Lionsu, na Pula Film Festivalu"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Dokumentarni film \u201eA Final Copy of Ilon Specht\u201c, dobitnik Grand Prix nagrade na Cannes Lionsu, sti\u017ee na Pula Film Festival &#8211;\u00a0Pri\u010da o vizionarki iza legendarne poruke \u201eJer ja to zaslu\u017eujem\u201c odjekuje ve\u0107 54 godine<\/strong><\/p>\n<p style=\"text-align: justify;\">Pula, 11. srpnja 2025. \u2013 Inspirativni dokumentarni film <strong><a href=\" https:\/\/www.imdb.com\/title\/tt32490751\/?ref_=fn_all_ttl_1 \" target=\"_blank\" rel=\"noopener noreferrer\"> A Final Copy of Ilon Specht<\/a><\/strong>, koji je ove godine osvojio presti\u017enu nagradu Film Grand Prix na Cannes Lionsu 2025, premijerno \u0107e biti prikazan i hrvatskoj publici, i to na 72. Pulskom filmskom festivalu, 17. srpnja u 18 sati, u kinu Valli Cinema.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"border: none; width: 100%;\" src=\" https:\/\/media.themoviedb.org\/t\/p\/w1066_and_h600_bestv2\/i6qQIAmvLUlYUwbPs5dpZdDx8lw.jpg \" \/><\/p>\n<p style=\"text-align: justify;\">Fotografiju ustupio <strong><a href=\" https:\/\/www.themoviedb.org\/movie\/1325198-the-final-copy-of-ilon-specht \" target=\"_blank\" rel=\"noopener noreferrer\"> TMDB<\/a><\/strong><\/p>\n<p style=\"text-align: justify;\">U svega 17 minuta, film donosi sna\u017enu i emocionalno nabijenu pri\u010du o vizionarki Ilon Specht, copywriterici koja je 1971. godine osmislila jednu od najpoznatijih reklamnih re\u010denica u povijesti: \u201eJer ja to zaslu\u017eujem\u201c (Because I\u2019m worth it). Slogan koji je postao manifest generacija nije samo redefinirao na\u010din na koji \u017eene do\u017eivljavaju ljepotu, ve\u0107 je utjecao i na dru\u0161tvenu svijest, marketing i feminizam. Film je prvi put prikazan 8. o\u017eujka, na Me\u0111unarodni dan \u017eena, a samo nekoliko mjeseci nakon toga Ilon Specht je preminula, ostavljaju\u0107i za sobom naslje\u0111e koje i dalje inspirira \u017eene diljem svijeta.<\/p>\n<p style=\"text-align: justify;\"><iframe loading=\"lazy\" title=\"The Final Copy of Ilon Specht\" src=\"https:\/\/www.youtube.com\/embed\/VglO92t7m_Y\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p style=\"text-align: justify;\">Iza \u010detiri jednostavne rije\u010di krije se sna\u017ena poruka i pri\u010da o \u017eeni koja je pomicala granice, osvje\u0161tavala dru\u0161tvo i zapo\u010dela malu revoluciju. Danas, vi\u0161e od pola stolje\u0107a kasnije, slogan \u201eJer ja to zaslu\u017eujem\u201c ostaje temeljni moto brenda L\u2019Or\u00e9al Paris, podsje\u0107aju\u0107i \u017eene da vjeruju u sebe, \u010duvaju svoju neovisnost i osna\u017euju samopouzdanje.<\/p>\n<p style=\"text-align: justify;\">Brend L\u2019Or\u00e9al Paris po drugi je put zaredom slu\u017ebeni make-up partner Pulskog filmskog festivala, a svojim sudjelovanjem jo\u0161 jednom potvr\u0111uje posve\u0107enost ne samo ljepoti i \u017eenskom osna\u017eivanju, ve\u0107 i podr\u0161ci umjetnosti, kulturnoj raznolikosti, kozmopolitskom duhu i vrijednostima koje promi\u010du ljudska prava.<\/p>\n<p style=\"text-align: justify;\">Osim na Pula Film Festivalu, brend je prisutan na najpresti\u017enijim svjetskim doga\u0111anjima poput Filmskog festivala u Cannesu, Tjedna mode u Parizu, te brojnih me\u0111unarodnih manifestacija na kojima sudjeluju globalne ambasadorice brenda. U svakoj od tih prilika, L\u2019Or\u00e9al Paris koristi platformu kako bi promovirao vrijednosti koje podr\u017eava: \u017eensku snagu, inkluzivnost i raznolikost.<\/p>\n<p style=\"text-align: justify;\">\u201eKao \u0161to festival osna\u017euje umjetni\u010dko izra\u017eavanje, L\u2019Or\u00e9al Paris osna\u017euje \u017eene da prihvate svoju jedinstvenu ljepotu i izraze se s punim samopouzdanjem. Na\u0161e partnerstvo s Pula Film Festivalom predstavlja zajedni\u010dku misiju: proslavu umjetnosti, njegovanje kulturnog dijaloga i ja\u010danje temeljnih dru\u0161tvenih vrijednosti,\u201c poru\u010duje Hana Vukovi\u0107, Advocacy &amp; Engagement Manager brenda L\u2019Or\u00e9al Paris.<\/p>\n<p style=\"text-align: justify;\">Film zavr\u0161ava posljednjim, intimnim govorom Ilon Specht u kojem, iz prve ruke, otkriva detalje vlastitog puta kroz svijet reklama i prepreke s kojima se suo\u010davala kao \u017eena u toj industriji. Kreacija slogana za L\u2019Or\u00e9al Paris bila je njezina prekretnica \u2013 a taj je tekst u\u0161ao u povijest kao najdu\u017ee emitirana reklama svih vremena, preveden na vi\u0161e od 40 jezika, postav\u0161i globalni simbol beauty brenda broj 1.* Slogan koji je osmislila 1971. godine danas je sna\u017eniji nego ikad. Misija osna\u017eivanja \u017eena, kako stoji u filmu, bit \u0107e zaista ostvarena tek kada one vi\u0161e ne budu morale podsje\u0107ati druge \u2013 ni same sebe \u2013 na svoju vrijednost. Dotad, L\u2019Or\u00e9al Paris nastavlja svoju globalnu ulogu u ru\u0161enju barijera i podr\u0161ci \u017eenama da hrabro slijede svoje ambicije.<\/p>\n<p style=\"text-align: justify;\">Svi koji budu imali priliku pogledati film u Puli dobit \u0107e uvid u to kako je razmi\u0161ljanje jedne \u017eene postalo temeljna vrijednost koja i danas inspirira milijune \u2013 kroz programe podr\u0161ke, edukacije i osna\u017eivanja \u017eena diljem regije.<\/p>\n<p style=\"text-align: justify;\">Tijekom festivala, L\u2019Or\u00e9al Paris tim kreirat \u0107e glamurozne lookove za goste i uzvanike, demonstriraju\u0107i vrhunsku stru\u010dnost u \u0161minkanju i inovativnosti s prepoznatljivim potpisom brenda. Uz to, bit \u0107e organiziran i ekskluzivni doga\u0111aj za prijatelje brenda, u \u010dast ovog va\u017enog partnerstva i nezaboravnog trenutka na festivalu.<\/p>\n<p style=\"text-align: justify;\">L\u2019Or\u00e9al Paris i ovog ljeta podsje\u0107a \u017eene: zablistajte kada god to po\u017eelite \u2013 jer vi to zaslu\u017eujete.<\/p>\n<p style=\"text-align: justify;\">*Na temelju NielsenIQ RMS podataka za segment njege \u017eenskog lica, za 12 mjeseci zaklju\u010dno s prosincem 2023., po ukupnoj vrijednosti prodaje na tr\u017ei\u0161tu \u0161iroke potro\u0161nje u 33 zemlje (Copyright \u00a9 2024, NielsenIQ).<\/p>\n<p style=\"text-align: justify;\">[izvor informacije <strong><a href=\"https:\/\/pr365.hr\/\" target=\"_blank\" rel=\"noopener noreferrer\"> PR365<\/a><\/strong>]<\/p>\n<p style=\"text-align: justify;\"><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fweb.facebook.com%2FFILMmagnet%2Fposts%2Fpfbid028E63Y3F7TDQaA8xNK5U4xroZRMT9Z4dXscFDfJ194nCSRWu6qh3FcKhfJbq3z1Cpl&amp;show_text=true&amp;width=500\" width=\"500\" height=\"684\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div id=\"fb_share_1\" style=\"float: right; margin-left: 10px;\"><a name=\"fb_share\" type=\"box_count\" share_url=\"http:\/\/film-mag.net\/wp\/?p=59115\" href=\"http:\/\/www.facebook.com\/sharer.php\">Share<\/a><\/div><div><script src=\"http:\/\/static.ak.fbcdn.net\/connect.php\/js\/FB.Share\" type=\"text\/javascript\"><\/script><\/div><div style=\"clear:both\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Dokumentarni film \u201eA Final Copy of Ilon Specht\u201c, dobitnik Grand Prix nagrade na Cannes Lionsu, sti\u017ee na Pula Film Festival &#8211;\u00a0Pri\u010da o vizionarki iza legendarne poruke \u201eJer ja to zaslu\u017eujem\u201c odjekuje ve\u0107 54 godine Pula, 11. srpnja 2025. \u2013 Inspirativni dokumentarni film A Final Copy of Ilon Specht, koji je ove godine osvojio presti\u017enu nagradu [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[9,21,22,17050],"tags":[27718,103,27719,27720,27721,21486,26473,22492,17,27573,122,27614],"class_list":["post-59115","post","type-post","status-publish","format-standard","hentry","category-film","category-filmske-novosti","category-filmski-festivali","category-press","tag-ben-proudfoot","tag-dokumentarni-film","tag-ilon-specht","tag-loreal","tag-loreal-paris","tag-pff","tag-pff-2054","tag-pr365","tag-pula","tag-pula-2025","tag-pula-film-festival","tag-pula-film-festival-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - 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